Manifesto
The Six Crises of Strategy Failure
Why organizations struggle to turn strategy into results.
Most organizations focus on execution failures while overlooking formulation failures. The reality is that strategy succeeds only when both work together.
This manifesto identifies six recurring breakpoints, three in formulation and three in execution, that repeatedly weaken strategic outcomes. Understanding where strategy breaks is the first step toward making it work.
Research built on real strategic challenges.
The Manifesto draws on conversations with leaders who shape strategy at the highest levels, alongside two and a half decades of accumulated research into how organizations succeed and fail.
Strategy fails through six crises.
Strategy failure is rarely caused by one bad decision. It is the accumulation of six strategic failures that weaken an organization's ability to move from intent to results.
01
The Crisis of Width
A Failure to Choose
Challenge
Lack of Strategic Focus
The greatest strategic risk is not choosing too little. It is choosing too much.
“When everything becomes important, nothing remains strategic.”
What's inside?
The health of any strategy depends on all six dimensions working together. When one weakens, the entire system becomes vulnerable.
Strategic Challenges
Discover the six recurring breakdowns that derail strategy.
Key Indicators
Recognize the warning signs before strategy loses momentum.
Root Causes
Understand what is really driving each challenge.
Strategic Recommendations
Practical actions to strengthen strategy and execution.
Making Strategy Work
The Six Dimensions of Strategic Health and Integrated Governance.
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